Most of the time in the process of mediated communication we deal with media texts that can be said to contain a multitude of different messages in the form of words, images or sounds. Some technologies enable the creation of mediated spaces with messages embedded in them where people can communicate in different ways, for example, video games and social networks. Media technologies allow us to receive messages from people who live all over the planet, and often do not even know about our existence. Yet mediated communication happens not only over space but also over time. Think of watching an old movie or reading a book written half a century ago. These media texts allow us to connect to authors who have long passed away, and to communicate with them, albeit indirectly.
And that is what stands behind the word “media,” which we use so often in the modern Western world. The media is people communicating with each other though technology. The media is not a force outside of us, not a “thing” or a class of objects. It is us, sharing ideas, trying to make the sense of the world in the process.