Elizaveta Friesem
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6 STRATERIES FOR A SUCCESSFUL BLOG

12/27/2019

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Picture
How to share your ideas in a compelling way? How to make sure that people will remember them?

There is an easy strategy to achieve these goals. And it is not a secret. Yet for some reason only a few do it properly. How so? 

The strategy was described by Chip and Dan Heath in their super popular book Made To Stick: Why Some Ideas Survive and Others Die.

Here is their model:
Picture
And now in my own words:

1) Make sure you have a simple idea to communicate.


2) Have something unexpected to share, otherwise your audience will get bored.

3) Be specific, because vague ideas are difficult to visualize and remember.

4) Make your message credible by using internal logic and external authority.


5) Appeal to people's emotions.

6) Tell stories (human brain loves them!).

It sounds easy enough, right? But I know from my own experience that to use these principles you need to be very determined and disciplined. I used to have a blog here, and I eventually started hating it. Why? I felt that my ideas were not entirely coherent and compelling, but I did not work hard enough to change this. Eventually I deleted everything. I knew that it was my fault. I knew that I need to be concise, to tell more stories. But I was not organized enough to follow through. I think a lot of people who have something interesting to share fall into the same trap.

Now I am giving myself a second chance.

My plan is to practice the SUCCESs model in every blog I write. For example, in this blog:

1) I started with a question to draw my reader's attention. 

2) I mentioned something unexpected (having a successful blog is easy, yet few people do it).

3) I offered a simple idea: there are six strategies for achieving this goal.

4) I described these steps.

5) I increased credibility by appealing to an external authority (famous book).

6) I told a story about my old blog. (Not sure I did very well with this step as my story was not particularly vivid or emotional).

Clearly, there is plenty of room for improvement. But this is just the beginning! 

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    I mostly use this blog to share new or updated entries of my hypertext projects. If you see several versions of the same entry published over time, know that the latest version is the most updated.
  • About
  • Books
    • Media is us >
      • Principles of communication
      • Micro- and macropower
      • ACE model
      • Description of chapters
      • When conflicts get out of control
    • Hypertexts >
      • Me, looking for meaning >
        • A >
          • Anxiety
          • Am I strong or am I weak?
        • B >
          • Binaries
          • Both sides
          • D >
            • Depression
            • Do children ask themselves about the purpose of life?
            • Doing the right thing
        • E >
          • C >
            • Can I give myself credit for being empathetic?
            • Choice
            • Circumstances
            • Cognitive biases
            • Common sense
            • Communication
            • Content and form of this book
            • Coronavirus and me
            • Culture
            • Cycle of violence
          • Emotional pain
          • Empathy
          • Empathy as a matter of self-preservation
          • Everybody has their struggles
          • Everybody is connected
          • Explain/excuse conflation
        • F >
          • Feelings and emotions
          • Forgetting about your purpose
          • Free will
        • G >
          • Good vs. evil
        • H >
          • How much do we understand each other?
          • Human brain
          • Human nature
          • Human needs
          • Human thinking
          • Human thinking is nonlinear
          • Hypertext books
        • I >
          • I am an optimist
          • Ideas
          • "I'll never understand!"
          • Individual meanings vs. shared meanings
          • Inner compass
          • Interpretation
          • "It is what it is"
        • J
        • K >
          • Knowing your true purpose
          • Knowledge
        • L >
          • Language
          • List of completed pages
          • Literal vs. nonliteral communication
        • M >
          • Make Sense
          • May I meet this, too, with kindness
          • Meaning as importance
          • Mean and stupid
          • Meaning
          • Meaningless
          • Meaning wars
          • Meaning of life
          • Meaning communities
          • Meanings perceived by animals
          • Meaning-seeking vs. meaning-making
          • Media
          • (Mis)understanding each other's needs
          • My quest for meaning
        • N >
          • Norms
        • O >
          • Objectification
          • On being a scholar
          • On being a writer
          • On being right
        • P >
          • Paradox
          • Parenting
          • Privilege
          • Polarization
          • Postmodern worldview
          • Postmodern philosophy
          • Power
          • Power to see things in a certain way
          • Problem/solution binary
        • Q
        • R >
          • Reality
          • Rhizome in philosophy
        • S >
          • Science, religion and art
          • Self-awareness and empathy of higher order
          • Self-awareness
          • Self-empathy
          • Subjectivity and objectivity
          • Suggested citation format
          • Synesthesia
        • T >
          • "The Death of the Author"
          • The importance of having a purpose
          • Truth
        • U >
          • Understanding ourselves
          • Us and them
        • V >
          • Verbal vs. nonverbal communication
          • Violence in the human nature
        • W >
          • What does it mean to "understand"?
          • What is a text?
          • What we can learn about ourselves from media
          • What is "natural"?
          • What's the point?
          • What will this project become?
          • We hurt others when we are in pain
          • Where do meanings come from?
          • Why am I trying to stay sane?
          • Why do people hurt each other?
          • Why is language so unhelpful?
          • Why do everyday objects make sense?
          • Why do misunderstandings happen?
        • X
        • Y
        • Z
      • Power of meanings // Meanings of power
      • It's not about "them"
  • Editing
    • Me as your editor
    • How I will help you
    • Pricing
    • Privacy policy
  • Blog
  • Workshops
    • Five (easy) steps to become media literate
    • Surviving the polarization vortex
    • Understanding yourself
    • Not enough
  • Learn more
    • Bio
    • Talks and interviews
    • Poems >
      • Stranger
      • Lonely heart
      • Fairy tales
      • Dreams and nightmares
      • Puzzles
      • Moon
      • Seasons
      • Muse
      • Art
      • Sketches
      • Nonsense
    • Educational materials
  • Contact me